Taking Holiday Inventory

So this is Christmas, one of my favorite holiday songs goes, and what have you done? Another year over, and a new one just begun…It’s time to take inventory. But often we rush through the holidays, all action and no reflection.

The fall leading up to Christmas is the heaviest activity in the year for publishers and book printers; the rush to get what will hopefully be the gift book of the season out by early October is its own kind of tension.  Having just completed one of those with an author and his book, I’m now taking a few deep breaths. Amid all the visitors, gifts, food and family, I’m feeling the need to make a little quiet space for my inventory.

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Literary Lighthouse: Crafting Effective Book Titles (& Sub-Titles)

One question I get often is  “How do I make sure I craft the best title for my non-fiction book?” It’s a great question and shows that an author is clued in to how important is their book’s title (and sub-title!). Why is it so important? I think there are a few reasons, and maybe others have other ideas. (If so, please comment!) Here are a few of the most important: Continue reading

Selecting Advance Reviewers: Combine These 5 Types for Biggest Bang

Think about what influences you when you browse for a book…do you read the book’s description, maybe read a passage or two, and check out the back cover or inside for reviews? And are you a critical reviewer of reviewers? Do you look at the credentials of the reviewers to see how “weighty” or valid they appear to be?

If you don’t, you’re atypical, according to the 2015 Canadian Book Buyers Report by BookNet Canada. Continue reading