Help Your Event Host Make You Look GREAT: The 1-Minute Speaker Introduction

I’m going to give you some great reasons why you should prepare a Speakers Introduction (not the same things as a bio!) for any future speaking events, book launches or readings or conference presentations.

Why? Because if you just sent a bio, CV or resume, you will get an inferior introduction.

Why do you care? This leads to errors and a total miss of key marketing messages you need to have front and center. It also doesn’t properly prepare and inspire the audience to be excited to listen to you.

Benefits of doing it? Not only are you better preparing for a successful presentation, but you are also doing the event host a favor. They LOVE it when you send them something they can just read that’s all ready for them, instead of them having to develop something from your bio or cv. (Especially if it’s fun to read and maybe even gets them a laugh from the audience.)

Reality Check

First, I have to share a truth that may or may not hurt your ego: Event hosts rarely have time or priority to look at this any more than a few minutes before your presentation. And no, they will not have read your book, or visited your company web site. (I’m not saying this NEVER happens, but I can say it’s rare unless you are famous. And this isn’t written for famous people, because they have people to write these kinds of things for them.) So, now that we’re all on the same page of low expectations of introducers, let’s look at how you can write a great one-minute speaker intro!

Secret to a General Intro

I’m focusing on a general introduction that can be used with little or no modifications for any engagement, however, if you are speaking to a particular audience using a specific aspect of your background or expertise, you may want to add it, or alter the write-up to include these.

I believe the key to writing a great general speaker intro is to focus on the core of who you are and what you’re presenting to the world. You’ll see in my example, I focus on the fact that writing is who I am and what I do. The specifics show the diversity, and at the same time (I hope) give the idea of a lifetime commitment, a broad range of experience and education, and at least one surprising revelation that might make people say, “huh! That’s interesting!”

BLOOPERS that have happened to me & my Prescription to reduce or eliminate them!

#1: Mispronouncing my name. Either first or last, or both. Most common, most embarrassing and not great for brand building. Also, tough to correct without embarrassing your host –not a great option.

RX: I always put a phonetic representation of my name after it or at the top of the page under my name in the title. For example, mine is: Suzanne Paschall (soo-ZAN PAS-kel)

Don’t know how to write yours? I’ve got a great and easy way for you to find out, and it’s right on your Facebook profile page. Log in, click on the “About” menu tab at the top and then “Details About You.”

You’ll see an option to the right that says, “Name Pronunciation.” You can click on the blue arrow to the left to hear it spoken. Make sure this actually does pronounce your name correctly. If it does, you’re good to go. Just select that text and copy it to your Speaker Introduction.

If it doesn’t sound right, then mouse over your name to cause the “Options” button to appear on the right hand side of the box.

Click “Options,” then “Edit” and you’ll see different pronunciations. Select, listen, and save when it’s correct. Then copy and paste the pronunciation into your bio.

 

I’ve also highlighted my pronunciation in bold, red type on my speaker intro to further draw attention to it.

#2: Reading my entire CV. Okay, that didn’t happen too often, but when it did…WOW. Way to put your audience to sleep before you even get to the podium! Good luck waking them up after.

RX: Write the intro and keep it to one minute or less. This means you need to write 125-150 words, which is the average rate of speech for most people. (The slower you read the better, too, so if you can make it shorter, do!)

It’s awful to hear someone rushing your intro because the conference is running late, or it looks so long they feel they have to. If you go over a bit, don’t stress it. My bio is actually 1.3 minutes, but I’m good with that, as long as it’s under a minute and a half.

(By the way, here’s a great tool to calculate length of a speech by the words you’ve written.)

#3: Reading the wrong bio. Oh yes, it did. Especially at large events, it is likely the introducer has never met you face to face. If they’re busy and harried, they can actually pick the wrong bio out of a sheaf of papers and well, then it’s too late.

RX: Simple fix? Add your smiling face to your Speaker Introduction. More ideas:

(1) If possible, find your introducer before and introduce yourself.
(2) Make sure they have your intro in hand.
(3) If they don’t, have an extra printed out to hand to them.

#4: Wanting to add or change your intro if they do read in advance, and not having your contact information because that’s the only thing the event coordinator sent them.

RX: Easy…put your contact info at the bottom of the sheet. (Surprising how often that doesn’t happen.!)

Put it all together and from now on, get  welcomed to the stage in a more professional way.

 

(Look for the inline offer to download your free template for the 1-Minute Speaker Intro!)

Have you heard? Changes to CIP data for indie authors & publishers!

Attention Canadian indie publishers/authors!

For years while publishing in Canada I had submitted data to Library & Archives Canada (LAC) to create the CIP (Cataloguing in Publication) data for the copyright page of author’s works. I’m sure those of you like me have been doing the same.

However, some folks may not yet know that a nearly a year ago, LAC made a significant change to their program, and no longer will be providing cataloguing data from independent authors’ titles.

I wanted to dig in a bit deeper to find out why this occurred, and what would be the data repercussions for indie authors. To do so, I spoke with several LAC’s specialists from both the CIP team and the Legal Deposit team, and here are their responses:

What is the rationale for this decision?

CIP Team:  When the CIP program started, self-publishing did not exist. The program always was intended for publishing houses with a large inventory of titles with large print run.  With the larger number of self-publishers finding about the CIP program, Library and Archives Canada provided pre-publishing record when requested, disregarding the basic reason for CIP.  Our CIP team can no longer provide that service to self-publishers, so the initial policy has been reinforced.

When did this come into effect?

The reinforced legislation was applied at the start of our new fiscal year,  April 1, 2017.

How then do indie publishers and authors ensure their works are listed in the national archives?

Legal Deposit Team: A CIP record is actually not required for this. Books are catalogued when they are received through normal channels, i.e. Legal Deposit. This has always been the way for publishers to submit their publications. If they were received at CIP, they would simply forward the publications to us at Legal Deposit in order to be processed properly. Legal deposit applies to all publishers in Canada.

Under the terms of the Library and Archives of Canada Act 2004, Canadian publishers are required to deposit copies of their published material with us.


So, the short response is that you do not need to have CIP data on your copyright page in order for your title to be legally on file in Canada’s national archives, and you will not be able to do this anymore. Instead, you simply register your title only with the Legal Deposit division.

Of course, you can still obtain free ISBNs for your titles through Library & Archives Canada, and can set that up HERE.

To learn more about the Legal Deposit process, go HERE. Basically, you need to fill out a form and mail them two copies of each format of the book (hard cover, soft cover, etc.) that you publish.

 

 

 

Selecting Advance Reviewers: Combine These 5 Types for Biggest Bang

Think about what influences you when you browse for a book…do you read the book’s description, maybe read a passage or two, and check out the back cover or inside for reviews? And are you a critical reviewer of reviewers? Do you look at the credentials of the reviewers to see how “weighty” or valid they appear to be?

If you don’t, you’re atypical, according to the 2015 Canadian Book Buyers Report by BookNet Canada. Continue reading