We can’t help it. We look at the outer packaging and assess a number of things – is it a quality product? Does the information tell us what we need to know about what’s inside? How do we feel when we look at it? Does its outer packaging make us want to see what’s under the wrapping?
In the case of book covers, this is even more true. We know from numerous book buying surveys that a book’s cover design is an important influencer in purchasing decisions. Continue reading