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Selecting Advance Reviewers: Combine These 5 Types for Biggest Bang

Think about what influences you when you browse for a book…do you read the book’s description, maybe read a passage or two, and check out the back cover or inside for reviews? And are you a critical reviewer of reviewers? Do you look at the credentials of the reviewers to see how “weighty” or valid they appear to be?

If you don’t, you’re atypical, according to the 2015 Canadian Book Buyers Report by BookNet Canada. Continue reading