Think about what influences you when you browse for a book…do you read the book’s description, maybe read a passage or two, and check out the back cover or inside for reviews? And are you a critical reviewer of reviewers? Do you look at the credentials of the reviewers to see how “weighty” or valid they appear to be?
Self-publishing a book is not an easy venture.
I am about to release my first book, Tales of the Modern Nomad – Monks, Mushrooms & Other Misadventures, and it has consumed my time and money with writing, editing, design, printing and every other decision in between. Continue reading
Perhaps one of the most under-used and least-understood of all tools in the crowdfunding toolkit, the email list may be your most powerful one. Think of it as the shiny high-speed drill in a box full of hammers, screwdrivers, and bent nails. It’s the tool you grab first to get the job done faster and better, right? Continue reading
In perk- or rewards-based crowdfunding, contributor rewards are your primary way of eliciting support. For most small businesses and cultural enterprises, they represent a pre-sale of products of services for which the funds are needed to develop.
There are a few simple rules of thumb: Continue reading